Cooperation focused on top performance and innovation for all cycling athletes
The Royal Dutch Cycling Union (KNWU) is proud to announce Amacx as its new official partner in sports nutrition. This strategic partnership will start on 1 January 2025 and continue through to the Olympic and Paralympic Games in Los Angeles in 2028 - the year in which the KNWU will also celebrate its 100th anniversary.
The partnership with Amacx, the leading Dutch sports nutrition brand, aims to make a vital contribution to the performance of both elite and recreational athletes in the Netherlands. The wide range of both sports nutrition and supplements ensures that we can find everything we need at Amacx. Amacx and the KNWU will work together to develop customised products tailored to the specific needs of riders in different cycling disciplines. In addition, the KNWU and Amacx will provide amateur athletes with interesting articles on the use of sports nutrition via the Fondo app, among others.
Daniel Heijne, Chief Commercial Officer of the KNWU, is looking forward to the collaboration:
‘With Amacx, we bring in an ambitious and innovative partner that perfectly matches our vision of supporting performance at all levels. Together, we not only want to provide our top athletes with the very best nutrition, but also inspire and support recreational sports. We look forward to going through this journey together.’
Gino Vierhouten, general manager of Amacx, adds:
‘The collaboration with the KNWU is a fantastic opportunity to use our knowledge and expertise to further develop the sport of cycling. It is our mission to help cyclists of all levels achieve their goals by making the use of sports nutrition accessible, we are proud to work with the KNWU to contribute to performance at world level and beyond.’
This collaboration underlines the joint ambition of the KNWU and Amacx to innovate and excel, while continuing to support grassroots sport. With an eye on the Los Angeles Olympic and Paralympic Games in 2028, this cooperation is an important step in keeping Dutch cycling at the highest level.
